In this conversation, we sit down with Brian Wallheimer, Editor-in-Chief of Financial Planning magazine, to explore the evolving world of financial services trade media. We discuss how publications like Financial Planning are adapting to shifts in how audiences consume content, what topics and trends are resonating most with readers right now, and how the rise of digital media has reshaped the way industry journalism is produced and delivered. Whether you’re a loyal reader or simply curious about how financial news is made in today’s fast-moving landscape, this behind-the-scenes conversation offers valuable insights into the media that’s covering the financial planning profession.