Millions of Latino families in this country work hard and still never build real wealth. They are capable, but the financial planning profession was never really built with them in mind. In this episode of FPA LIVE, we're joined by Louis Barajas, CFP®, author, speaker, and the driving force behind the Finances Con Corazón movement, to talk about what it looks like to bring financial dignity to a community that has too often been left out of the conversation. Louis grew up in East Los Angeles, left to build a career in financial planning, and then made a decision that changed the course of his life. He returned. His new book, Finances Con Corazón: The Latino Journey to Financial Dignity, is the culmination of more than three decades of work, and this conversation will challenge every financial planner to think differently about who they serve and how they serve them.