In this conversation, we talk with Larry Sprung, CFP®, founder of Mitlin Financial, to explore how a single question, “What did you do today that brought you joy?” transformed his business. Larry shares how this tagline deepened client relationships, fueled record-breaking growth, and fostered a culture of joy within his firm. You’ll learn the practical steps he took to turn a simple idea into a meaningful brand identity and how it reshaped his professional and personal life. Whether you want to redefine your brand or connect more deeply with clients, this episode is one you won’t want to miss.